Press Releases

📰 Hot off the press (releases)

August 26, 2016

  They say all press is good press.

An example of really good press that can accomplish a lot online and offline, is a press release. Wait a sec. Aren't press releases for like, print sources?How does this help with online marketing? Why write a press release when you can just make a Facebook Event and avoid all the hassle?For starters, press releases aren't "just for print."  As for the how and why of writing a press release, that's what this newsletter is all about. Let us know what you think!Have a great day!Nicole and the Breaking Even Team

Nicole headed to Vinalhaven, a beautiful island off the coast of Maine to talk about internet marketing and coworking. Here's hoping you also got somewhere cool this month!

Press Releases

We all have to write them. Here are some useful articles about how to write them better. 

Press Release 101 Series

A 4-part series explaining the basics of press releases, from formatting and proper use of images to submitting for publication.  

Remixing Press Releases for Online Marketing

So you've written a press release. We have some tips for making it work a little harder.

So Your Press Release Sucks. How to Make it Suck Less.

This blog post is all about taking a "meh" press release and turning it into something newsworthy.

Press Release Makeover

This blog post is all about taking a "meh" press release and turning it into something newsworthy.

Building a Press List

Now that you know how to craft the perfect press release, the next step is sending it out to the right people to publish it.

Noteworthy This Month

Noteworthy From Nicole

Usually fitness challenges just make me feel out of shape but I like that this one is about happiness and most stuff isn't nearly as hard as planking for 3 minutes.

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Noteworthy From Kassie

Boomerang is definitely my latest favorite thing. It's a video app for Instagram that works by taking a burst of photos and stitching together a video that moves back and forth- like a Boomerang. 

Noteworthy From John

If you've been following the events in Rio over the past couple weeks, you've probably seen some Usain Bolt related memes. This flipbook from The Flippist shares the details of Bolt's latest win.

Fun Stuff You May Also Like

Our series of cheeky cards, designed by Jill Lee and inspired by local & online communities, are now available on Etsy!Send your friends and loved ones a piece of fun, original snail mail!  

Our month's most blog popular non-press release related post was about using GIFs in marketing. More social media platforms are supporting them, and let's face it- they're pretty fun.You can read the post here. 

Client Spotlight: Jesup Library

Sometimes you need a little help from your friends. Jesup Memorial Library not only serves hundreds of community members but holds hundreds of events every year. They have a staff team that works on their website but sometimes, they need a little help.

We've been proud to work with the Jesup on online payment forms, allowing them to sell their calendars, take donations, and now even take recurring donations on their website. They've made over ten times their initial investment in the systems which means they can do even more cool things. Support them on their website: