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Times are hard right now. With events going on in the world as they are, it’s virtually impossible to not feel the weight of it all.

This month, we are going to give a marketing perspective of international events which are effecting us personally and professionally, and think of ways we can help our neighbors. If you have great ways you’ve found to help, please share them with us and we can post an update to this newsletter next month.Sending you best wishes this spring,Nicole, Jane, Patti, Ben, and Jessica

Our Most Popular Live Steam This Month

The conflict in Ukraine and how having social media in these times is setting a new precedence in many ways. It's virtually impossible to avoid some form of social media. We work on it, we network, we keep up with family and friends on it. Now, we are seeking news coverage on it. Join Nicole here for a great modern perspective of world events on social media.

Marketing Shorts This Month

It's a different day in the age of social media being intimately connected with world affairs. Many people are seeking information about what is going on overseas in Russia and Ukraine, not just from the news channels, but now they are seeking information from social media sources. We are given new real-time up-to-date perspectives on many fronts now. But more than ever, it's important to not relay misinformation. The White House took advantage of this growing trend and reached out to influential Content Creators in a White House briefing about Ukraine. This is a great way to use modern resources to connect with people of all generations to where you get your news from. Check out one of the Content Creators Khalil Green.Originally from Japan in 1994, QR were used as a way to track vehicle parts in the assembly stages. Through the last couple decades, they have become ever-increasing. You can scan one at a restaurant to see a touchless menu, send payment easily and securely, keep track of inventory in supply chains, and more recently used them in marketing and advertising campaigns. You can also help support humanitarian efforts with QR codes.If you’re looking for a comprehensive article about the power of social media in this conflict, this New York Times piece is pretty comprehensive.

Want to help Ukraine? NPR has fact checked and created this list.

Tools Of Our Trade

We created a list of all our favorite tools on the site. (Related to that, this will likely be our last email newsletter via Mailchimp - we’ve been experimenting on Anchorspace with SendGrid and love it.) If you’re wondering what we use, this is a pretty complete list! And we’ll keep adding as we find more.

Our Favorite Things

Small Business Shoutout

This month we are featuring Inner Citadel Consulting in Potsdam, NY. Dr. Peter Anderson is passionate about helping individuals, teams, and organizations grow and work through struggles in a mindful manner to enhance the team. A consulting firm whose mission is to bring Stoic philosophy, mindfulness, and emotional intelligence into workplace culture, Peter offers a free Emotional Culture Index survey to any non-profit organization, college, or university. Contact him today to find out how your team is doing. (What a perfect segway from all the heaviness in the current world. Thank you Peter for your work!)

Visit Inner Citadel Consulting Here

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