Link Shortening

Short and Sweet: The URL Edition

November 18, 2016

  What can Sasquatch teach us about shortlinks?

 

You may have noticed we have been talking about Big Foot quite a bit. On the surface this probably seems delightfully random, but since this month's theme is link shortening, Big Foot comes into play. You see, Big Foot is one of the most elusive, difficult to track creatures around. Elusive and difficult to track are not traits you want in your website... or the links related to your business that you share online.The idea that your marketing efforts aren't traceable, that you aren't able to see your efforts measured, isn't a fun one. And that's where shortlinks come in. Not only can shortlinks help you track the traffic coming to your website, they can help people reach your site in the first place (more on that later). No matter your current tracking skills, incorporating shortlinks into your marketing can help you find better ways to reach customers. Not even Big Foot can slip under the radar anymore!'See' you soon,Nicole and the Breaking Even Team

  Link Shortening and Tracking

Who needs to shorten links? What are the benefits? What does this have to do with Sasquatch? You'll find these answers and more in this month's blog posts:  

A Crash Course on Google's Link Shortening and Tracking Services 

A tour of Google's link shortening service and Google Analytics, and what you can learn from each. 

The Importance of a Shortened URL: The Sasquatch Defense

An argument for shortlinks with the help of Sasquatch. 

What Can I Track With My Internet Marketing? 

An age old question with some relatively simple answers.

A Complete Guide To Short Tracking Links: The Where, Why, and How

Reading Bitly stats, among other details of link tracking.

Noteworthy This Month

Noteworthy From Nicole

I have started keeping thank you notes and stamps in my car. I sent one to someone the other day while I was waiting for a meeting. The guy was THRILLED. I had no idea the magical power. I am going to try to send at least one a month... but it will definitely be easier having them ready to go!

Noteworthy From Kassie

ThredUp is an online store for secondhand clothes. Everything is reasonably priced and you can even send clothes in. Personally I haven't bought anything yet, maybe in the New Year. 

 has repurposing craft ideas and other fun stuff.

Noteworthy From John

If you're like most people, you saw the 2016 election as the equivalent of biting into an orange after you've just brushed your teeth. And now you want to forget the whole thing... But every time you open your browser there's a new photo of the President-elect. The Make Trump Burger Again extension replaces images of Trump with burgers. Whether you're a Republican, Democrat or Miscellaneous, we can all agree: burgers are awesome. Give them their due.

Fun Stuff You May Also Like

1000+ people liked our video about ten businesses you could start on MDI right now. We're Facebook Live-ing twice a week (Thursdays at noon and Fridays at 8:45 AM). Join the fun!

A popular blog post this month was Kassie's short stint with Tinder last year. You can read the post here. 

What happens when Google changes its API at the same time your Wordpress theme company decides to retire your theme? You get a broken site without the time or budget for a redesign. We moved Acadia Weekly to a responsive theme and used a new Google Map plugin to get all the same information displaying correctly. Now, we're working on how to have the site produce income so when the tourist season launches in May.