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Happy Summer!

Summer is here… and "It's about d*mn time!" (Thank you Lizzo!)This month we are in the mood for confidence and celebration of self. In marketing, it’s all about drawing in your audience. What you offer with your business and services is only going to reach so far. It's the relationship you build that creates sustainability! We hope that we can help you build confidence and nudge you to find new ways to connect with your people this month.

Have a great month from your friends at Breaking Even, Nicole, Jane, Patti, Ben, and Jessica

Our Most Popular Live Steam This Month

Ask Nicole Weekly Livestream: Bro Marketing

This broadcast is addressing the stereotypical “bro marketing” techniques that many “bros” (aka, network marketing and “guru”marketers) seem to follow. Is there a bro branding workshop or seminar that they all attend? We’ll point out the tactics as well as some of the branding (check out the ‘dude color palette’ concept in the video) that goes along with being the sales-y-est bro online.

Join Nicole with some humor and a cup of tea/coffee for your viewing pleasure!

Interesting Marketing Tidbits This Month

To hashtag or not to hashtag? Adding hashtags to your social media can lead to expanding your audience. However, spending some time researching who your audience is and what social media platform they view your content on is important. Check out this free course from Hubspot on how and when to use #hashtags here.

Happy National Pride month! Check out this article showing how national businesses are finding ways to support and empower their LGBTQ community here.

If you’re a fan of fun TikToks, there is no avoiding Lizzo right now. Follow her here for your scrolling pleasure! She’s proof that with a captivating presence and positive attitude, there is not stopping that in marketing! We could all learn the power of stage presence and confidence of putting ourselves out there from her!

Business Shoutout

June shoutout goes to Leas Lab! Their passion is to ignite interest in careers geared in science, medical, and technology no matter the academic or social background of the students. And a pandemic made accessible, home-based science learning options more important than ever. Check them out down below!

Visit Leas Lab Here

What can we do to help your business?

Book your no-obligation exploratory call with us!

Let’s Talk!

“What helps people, helps business.” - Leo Burnett

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