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How is it already February 2022? We don’t know either! Hopefully, your New Years' goals are coming along well so far. Below are some things from us you may have missed and what we’ve seen going on in marketing recently. It’s almost springtime everyone!Nicole, Jane, Patti, Ben, and Jessica

Our Most Popular Live Steam This Month

If you’ve had some slick SEO dude tell you that it’s time to update keywords on your website, how legit is this as a search engine optimization suggestion? How do you even start figuring out what words people are even searching. A few fun stories in this one to go with keyword knowledge!

Fun Marketing Tidbits We Saw This Month

Looking for a trendy marketing idea for your customers? There recently was a spin off of Wordle but “Taylordle” which is a brilliant run off for Taylor Swift with words from the Swiftie universe. Would you consider creating a game around your business?

2022 Super Bowl Season marketing is an annual event that many people look forward to advertisements. Normally, the majority of the ads are for pizza, alcohol, and phone services. This year the cost was $6.5M for a 30-second spot with some new categories including cryptocurrency, freelance services, and electric vehicles. Did you follow the bumping QR code?

According to YPulse Data, Youtube is the “most trusted” media outlet for Gen X and Millennials. When your audience wants to learn about something, many people will refer to Youtube because the success of learning something usually translates to real life.

Small Business Shoutout

In the coastal town of Steuben, Maine, Earthly Suds makes small-batch soaps with love and all-natural products started in 2006. Check out Jennifer’s blog where she writes about ingredients/products to be aware of and combines the science and art of soap making. Also, she sells scraps from the soap manufacturing process as sample packs to test out new scents. How brilliant is that?! Jennifer was a client very briefly and we helped with Facebook ads and catalog manager setup so she could DIY - happy to help out smart small businesses when they need it, no retainer required.

Check out Earthly Suds Co.

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