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- February 2018
February 2018
Tried & True ➡ Something New
"But we've always done it this way..."
There's something to be said for tradition, but how do you balance this with innovation?Over the years, other businesses and brands have asked them the same question.Whether you're looking for a new way to present old information, aren't convinced that innovating is right for you, or wonder if you should jump on board with the latest social media platform (or wait it out), it can be tough to balance "tried and true" with something new.
This month we've got some tips for exploring new territory, while staying true to what's important to your business.Here's to reaching for new goals!Nicole and the Breaking Even Team
Tried & True + Something New
We love trying new things, but it's not always easy. Here are some of our posts on blending the old and the new when it comes to marketing:
Say you have a piece of content, like a press release, that you want to reuse in a different format. We've been there, too- and have some tips on giving fresh life to content you already have.
Speaking of revamping old content, what else can you "remix"? From blog posts to podcasts, to email newsletters and social media updates, this Tech Thursday shares ideas on reusing content (without being redundant).
If you tried to jump on every new social platform right when it came out, you'd probably go crazy. This post shows just how fleeting some of these trends can be.
Every now and then, brands will go out of their way to bring something back for their customers, like a discontinued product or something to bring us back to "the good ole days." Here's why marketing nostalgia works.
"Wait, I have questions!"
If this newsletter gave you some new ideas for your own marketing efforts, but you want to talk to someone about it, let us know! We love helping people with their social media/blogs/websites and more, you can even check out our website for more examples of how we've helped others.
We've got Swag!
Everyone needs at least one motivational coffee mug, like this #GoYou mug!
Our fun tech cards have been made into other fun products, like mugs, tshirts, bags, clocks, and even shower curtains! Check them out in the online store.
If you have a website for your business, "SEO" is probably something you've heard of or been told you "should worry about." This course is designed to help you learn about SEO in a way that's easy to understand (and dare I say, fun?)
This is all based on things that we've actually tried, no weird gimmicks or salesy stuff!
It may not come as a surprise that a lot of households have trouble sticking to a monthly budget. Sound familiar? One of our clients has launched a 7 week online course designed to help you plan for your financial future (no matter where you are in life), without creating a budget!
