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- April 2018
April 2018
Marketing During the Busy Season
Warmer weather IS coming...eventually.
And when it does, it will practically be "the busy season" for many of us. Whether it's trying to cram more work in so you can take that summer vacation or having more customers to handle, summer represents a shift.Try as we might to prepare, there's always a bit of surprise involved in how quickly things pick up. When that happens, it's easy to drop the ball on more routine things, like posting Facebook updates or keeping up with your email newsletter.We've written a lot about time management and being busy but efficient, and there's no time like the present to get organized. Also, stay tuned for a new offering from us that will help you stay on top of your marketing while doing all that other stuff that comes up. Here's to spring!Nicole and the Breaking Even Team
Efficient Marketing
When things get really busy, it can be tough to keep up with the demand of ongoing business-related responsibilities. Here are some of our best posts about keeping up your marketing efforts when you're low on time:
Creating systems for certain things in your business and/or personal life can set you up for success, and maybe some spare time, too.
One way to incorporate a tried-and-true marketing tool with a time crunch is creating a short video. In this post, you'll also see some examples in action.
Feeling a little over-committed? Take a look at this post, with some tips for getting organized and make the most of your time.
Less of a "busy season" post, this post will give you idea on maintaining a social media presence through all seasons, busy or not.
Let's face it, one person can't do it all. Check out our tips on finding things to automate, outsource, and delegate, so you don't have to be in two places at once.
We've got Swag!
Everyone needs at least one motivational coffee mug, like this #GoYou mug!
Our fun tech cards have been made into other fun products, like mugs, tshirts, bags, clocks, and even shower curtains! Check them out in the online store.
Ever wanted to sell stuff online, but aren't sure what route to take? Cut through the noise with our ecommerce course and learn some of the ins and outs of deciding where and how to sell things online.
This is all based on things that we've actually tried, no weird gimmicks or salesy stuff!
Like us in person better? We have two upcoming opportunities!
Women's Business Boot Camp LuncheonTuesday, May 1BOCES Education Services CenterCanton, New YorkSponsored by the Canton SBDC, this event includes a workshop, mini marketplace and speed networking for area women business owners. Click here to learn more or register: http://www.nyssbdc.org/training/training.aspx?tid=65387One Day WebsiteFriday, June 1, 9 am to 12 pmEllsworth Maine City HallEllsworth, MaineAfter a three year hiatus, our popular workshop is back and as great as ever. We've been running this workshop since 2008 and we have it down to a science.We're coteaching this with Echo Pines Designs (for a better student-teacher ratio) and offering a domain name/hosting deal with Svaha LLC so if you know someone who doesn't have a website and wants help setting one up (and in person help at that), send them to this link to learn more or register: breakingeveninc.com/one-day-website
Client Spotlight: Lawrence County Chamber Of Commerce
Like upstate New York? We do too. St. Lawrence County has a lot to offer and we're excited to be helping them with social media, blogging, and some other exciting online initiatives to bring more tourists to the industry.
in all seasons in this beautiful county that just happens to be the largest in New York.