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All About Whitepaper
Breaking Even Communications News
Hi Friends.
Happy New Year!
A lot of our friends have resolutions, personal and professional, to kick-start the 2016 year.A new year is a good time to consider something new... and something you may not have ever done is create a 'whitepaper'. No matter what your industry or product/service, a whitepaper could be the next big thing for your business. Much like man purses in France, once we show you white paper examples, you are going to start noticing them everywhere. (PS I would like to go on record as thinking the man purse is a GREAT idea.)
Unlike man purses, your whitepaper can be universally appealing. We'll talk about how... but now whenever you see one online, you'll think of us. And man purses. You're welcome. Stay warm,Nicole and the Breaking Even Team
New Year, New Marketing Tool: Whitepaper 101
A whitepaper is a downloadable, informative resource from the internet, usually offered by businesses.
We'll go over the definition of a whitepaper, go over a few examples, and share some resources for getting started. White papers don't have to be long or particularly intellectual. Really. And they are good for business, if you are creative enough.
Noteworthy This Month
Noteworthy From Nicole
A simple 'sit' test you can do to tell how healthy you are? When I read this article about how accurate this is, I did it in the office. This made me start making some health changes more than a few vanity pounds ever has.
Noteworthy From Kassie
There are all kinds of apps out there for people who have trouble sleeping. Pzizz is the only one I've actually tried, so far so good! You can use it for either a power nap or a full night of sleep. Pzizz is basically the perfect nap-app.
Noteworthy From John
For an old man like me with no patience to cull through Reddit, Imgur is the best way to keep up with all the kids and what they're into these days, what with their loud rock n roll music, hula hoops, jalopies, wireless hotspots and hashtags and whatnots. Imgur is mostly still photos and gifs --- no audio, which means you can browse it on your mobile device in any public bathroom of your choice! Man, I'm tired.
Fun Stuff You May Also Like
This was our most popular pin at Pinterest in the last 30 days... pinned 378 times?!? Yeah, we don't get it either but Bosnian pita IS lifechanging. Click on the picture and you can bypass Pinterest and get right to the video!You can see what else we like on Pinterest besides somewhat exotic carbohydrates: https://www.pinterest.com/breakingeveninc/
This month, we talked about spammy Facebook pages and how you can watch out for them. See this and other blog posts on the BEC blog.
Client Spotlight: Trenton Bridge Lobster Pound
Family owned for multiple generations, Trenton Bridge Lobster Pound is part of many peoples' Maine experience. They ship fresh seafood nationwide in addition to operating their restaurant in the summer. We maintain their social media but cool stuff like the lobster trap Christmas tree is all them.
